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Trial testimony of WILLIAM ANTHONY FARONE, Ph.D., ...

Title Trial testimony of WILLIAM ANTHONY FARONE, Ph.D., February 20, 2002 [p.m.], SCHWARZ v. PHILIP MORRIS INC.
Document Date 20020220 (February 20, 2002)
Document Type Trial Testimony
Bates Number Previous Bates FARONEW022002PM Next Bates
Collection DATTA
Topic Design and Manufacture
Pages 105
Organizations Mentioned Federal Trade Commission; Lever Brothers; Philip Morris & Co. Ltd.; United States Food and Drug Administration
Persons Mentioned Dunn, William L., Jr.; Ellis, Cathy Lynn, Ph.D.; Hauserman, Max; Houghton, Kenneth S., Ph.D.; McDowell, W.W.; Osdene, Thomas Stafford, Ph.D.; Ryan, Frank J.
Brands Merit; Cambridge; Marlboro; Winston; MERIT ULTIMA; Carlton
Description The witness, former Director of Applied Research at Philip Morris, continued his testimony for the plaintiffs. He provided details of the Pandora study, which examined the occlusion of ventilation holes while the products were smoked. He said that one of his most important contributions was his role in the development of the Cambridge filter, which virtually eliminated tar. He feels that the design changes could have led to a great reduction in the risk of lung cancer and saved millions of lives. There would still have been a risk of heart disease, but this could have been addressed by using the nicotine analogs that he had developed. However, Philip Morris did not pursue this new technology and the witness believes that the reason was that they did not want to jeopardize Marlboros number one spot in the marketplace. He therefore believes that Philip Morris did not meet the standard of care of a reasonable manufacturer. The witness believes that his outspokenness on the issue of smoking disease and smoking addiction played a role in his termination.
Case Name Schwarz v. Philip Morris Inc.
Date Added UCSF 20040915 (September 15, 2004)
Witness Farone, William Anthony, Ph.D. (affiliation: Philip Morris Inc. (former); fact_type: Tobacco Company Scientist; job_title: Director, Applied Research; side: Plaintiff; witness_type: Fact)
TID ztn05a00

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