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| Title | LARK BRAND OBJECTIVES AND STRATEGIES 930000 ORIGINAL BUDGET |
|---|---|
| Document Date | 19930000/E |
| Document Type | SPCH, SPEECH, PRESENTATION ; BRRE, BRAND REVIEW |
| Bates Number |
2504057535/7547
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| Collection | Philip Morris |
| Pages | 13 |
| Organizations Mentioned | CWT; FERRARI; GCT; JT; PEER GROUP; PMKK, PHILIP MORRIS KABUSHIKI KAISHA; POLAROID; SWOT; TARGET GROUP; TIOJ; YOUNG ADULT GROUP |
| Characteristics | MARG, MARGINALIA |
| Brands | LARK;BLEND 322; CABIN; CASTER; LUCKY STRIKE; MARLBORO; MILD SEVEN; MOUNT BLEND; NEXT; SEVEN STARS |
| File Number | 2504057533/2504057548/LARK: NEW AD CAMPAIGN RESEARCH 920900 - 921000; |
| Litigation Usage | STMN/PRODUCED |
| Minnesota Request Number | STMN/R1-093 |
| Area | TAKARABE,MASAHIKO/OFFICE |
| Site | A62 |
| Date Added UCSF | 20020201 (February 1, 2002) |
| Date Added Industry | 19980605 (June 5, 1998) |
| Physical Attachments | 2504057535/2504057547 |
| TID | zzt19e00 |
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